ABOUT US

Since its founding in 2002, initially trading as Savannah Tobacco, Paci­fic Cigarette Company (PCC) has sought to revolutionize the tobacco industry in Zimbabwe. Our commitment to excellence is reflected in our relentless pursuit of progress, driven by a sense of determination and hard work. We strive to be a beacon of hope and opportunity, providing our valued customers with the highest quality products. Our mission is to make a meaningful impact on the industry, both in Zimbabwe and around the world.

VALUES

TRUST

We are committed to building trust with our customers and stakeholders, making it one of our core values as we build on becoming a leading tobacco company throughout Africa one mutually bene­ficial partnership at a time

 

RESPONSIBILITY

Responsibility is an essential part of any successful business. We value responsibility because it ensures that our customers are treated with respect and that our organization is fulfilling its obligations to society.

 

EXCELLENCE

Excellence is the pursuit of the highest standards in quality, performance, and customer service. It is our commitment to continuously improving our products, our processes, and our services, and striving to exceed expectations. We have woven it into our corporate culture and expect it from our teams.

 

CHALLENGER ETHOS

This is the value that inspires our business to strive for excellence and innovation. It is the driving force that keeps us competitive and constantly striving for improvement. It keeps us unafraid of taking risks and facing challenges head-on, with the belief that it can realize limitless possibilities when we commit to it.

 

CUSTOMER IS KING

Employing a customer is king ethos into our business was essential from the very beginning. This ethos was fundamental to placing our customer at the center of our operations, ensuring that their needs and desires are met consistently to the highest of standards. By adopting this mindset we ensure that our customers experience maximum customer satisfaction

 

We have been a force in the cigarette manufacturing industry from the day we stepped into the market. We are the proud creators of the Pacific, Pegasus, Acacia and Branson brands, all of which are of international quality and repute. Our ambition is to expand our reach across the African continent and ensure fairness and equity in all our dealings. We are dedicated to maximizing stakeholder value by investing in our people and offering products and services that constantly exceed expectations

MISSION STATEMENT

Our mission is to be the premier Pan-African lifestyle and leisure brand, delivering quality products that bring pleasure to our customers and create long-term value for our stakeholders. We strive to create a workplace of fairness, inclusion, equity and respect, where our employees can reach their full potential and contribute to the success of an inspiring global vision.